Donald L. Heymann & Co.

Don Heymann's assessment of Charlie Sheen's delusional tirades suggest that they are not only as outrageous as any parody might be, but they also reflect the confusing state of digital communications. Gadaffi agrees

The danger of using euphemisms for hard truths in the public arena is that you’ll eventually lose credibility and the trust of the people you’re trying to persuade.

We strongly identify with a message when we can see something of ourselves in the story. In fact, the story is the message.

People want and need stories to understand their world. It’s about establishing common ground if you want to be persuasive – whether you’re selling insurance, cell phones, or concepts like freedom and equality.