Epom Market

Epom is launching the new RTB Department within its IT division. The new subdivision will handle integration of the RTB-model into Epom solutions in terms of its technical aspects.

Epom Ad Server announced a number of enhancements in its Ad Serving Platform: refining measurement mechanisms, mass targeting capabilities and new banners preview functionality.

Epom has announced about receiving a membership from Interactive Advertising Bureau. This membership allows Epom professionals to contribute to implementation of global advertising industry standards.

Epom has received a membership in Direct Marketing Association (DMA) on June 12, 2013 to collaborate together and create innovative solutions that elevate advertising and marketing ecosystem.

Epom has officially received a MMA membership status on June, 4, 2013, which presupposes the company’s participation in the development of mobile ad standards.

This month, Epom Ad Server operated by Epom Ltd has introduced some new and valuable improvements to its ad serving platform’s basic functionality, and also expanded it by launching the new features.

Epom, the global ad serving and management solutions provider, revealed its first results since the mobile ad network division opening.

Epom, the international ad serving and ad management solutions provider, has today announced a significant customer win - Wooga, social network game and mobile developer located in Berlin, Germany.

Epom Ad Server made 13 bln impressions in 3Q 2012, and this number has grown further by 0.32 bln during 1Q 2013. The company expects its total traffic volumes to get at around 16 billion impressions by the end of this year.

Epom informed about an update to eCPM Optimization algorithms, feature that automatically prioritizes all advertising campaigns according to each campaign's performance.