International Assoc for Information & Data Quality

The effective use of quality information and data about voter turn out gave the Obama Campaign a competive edge in Tuesday's Presidential Election, allowing them to target resources for maximum effect and supporting effective decision making.

This US election has thrown a spotlight on impact of data quality on 'big ticket' processes like voter registration. But in a digital age our whole economy and way of life rely on information. Poor data quality poses a real threat to the way we live.