Asia-Pacific LOHAS Pte. Ltd.

LOHAS Asia announces the appointment of Toshi Ide as Country Manager for Japan. This collaboration marks a welcome connection between the LOHAS Business Alliance(LBA) in Japan, founded by Toshi in 2007, and The HUB a business network by LOHAS Asia.

The first in-depth survey on LOHAS consumers in Asia-Pacific produced surprising and encouraging results indicating an excess demand across 10 Asia countries.

Adam Horler left a successful corporate life following the realization that things were not right with the world, and he was part of the problem. Where consumers lead, companies and governments have no choice but to follow...

LOHAS Asia are very pleased to announce the appointment of Matthias Gelber as the Country Manager for Malaysia. This marks an expansion of the LOHAS movement, adding a new country to the existing LOHAS Asia outreach.

One of the key topics at next week’s interpack trade fair (held in Germany May 12 -18) is titled “LOHASians are Changing the Asian Markets.”

In March 2011 LOHAS was named in the The ITB World Travel Trends Report 2010/ 2011 by Katja Neller, a senior consultant with Schober Group, as the new premium tourism customers in the years to come.

The biggest reason for not buying green products in Asia is lack of availability, not demand. If you then factor in the willingness to pay a price premium, we see a market that is primed for rapid expansion.

Spending over $300+ billion dollars annually across Asia, the demographic called LOHAS, continues to change the way marketers conceptualize the 4 P's of marketing.

Adam Horler, President of Asia Pacific LOHAS Pte. Ltd, gives a comparison of the LOHAS markets in Asia, USA and Europe to reveal a market place in Asia where demand outstrips supply. View excerpts of his presentation on YouTube - LOHAS Asia Biz.

The first in-depth survey on LOHAS consumers in Asia-Pacific reveals that the biggest reason for not buying green products in Asia is lack of availability, not demand. Willing to pay a premium price, this consumer market is primed for expansion.