MMA, Inc.

MMA has been named a leader in marketing mix modeling in a new report from Forrester Research, the first on the subject. MMA was also cited by Forrester as the pioneer of using MMM to drive ROI and marketing accountability in the early 1990s.

MMA's new global executive team will ensure its clients the most relevant, recent and forward-looking perspectives into how consumers behave and what the direct impact will be upon their business.

MMA has opened a Global Center of Excellence in Bangalore, India to support client projects around the world, developing expertise and capabilities in advanced predictive and optimization techniques that draw on behavioral and attitudinal data.

Marketing Management Analytics and Synovate Marketing Analytics have merged into a single entity branded MMA, combining leading mix analytics with advanced analytic techniques, econometric data and consumer attitudinal and behavioral insights.

Former Experian, RR Donnelly exec brings experience in both B2B services and client-side consumer marketing

Marketing Management Analytics hires new account management, analytics executives

Gannon comes to MMA from WPP’s Red Dot Square Solutions business, where he served as SVP, Business and Customer Development

Madansky, a highly sought-after consultant to major Fortune 500 firms on online media research and advertising effectiveness, was formerly Vice President of Customer Insights at Yahoo!

MMA’s insights, best practices and proven methodologies help major brands improve digital ROI

Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010