Organic Male OM4

The days of targeting marginalized stereotypes is over as marketers of men's grooming products ignite a race to capture the attention of 130 million product-curious men.

Organic Male OM4 is not just another pretty face in the men’s personal care market. Launching 23 products in a market where the men’s segment represents only 3% of the total personal care market, is a risky move the company is willing to take.