Parsons Public Relations, Inc.

The issues of aging often leave families speechless. How do you approach elderly parents about finances, independence, romance? The 40-70 Rule: when the child reaches 40 or the senior reaches 70, reveals it's time to start talking.

There’s no doubt that seniors want to live at home as they age, but is home an accident waiting to happen? The sometimes hidden pitfalls in the homes of our aging population mean it’s time for some serious senior home makeovers.