Pilotmax PR

At a recent networking event, a panel of entrepreneurs was asked to give their top tips for winning new clients; Mike Sweeting, managing director of Acquisitions International, was unequivocal in his response "appoint a PR agency" he said.

A lie can be half way around the world, before the truth has even got its boots on! Today more than ever, taking control of and managing your corporate reputation has never been more important. Here's our guide to help you do that....

Here we offer some useful insights into Public Relations....

Journalists write in a style that is easy to read. They follow some basic rules - the same rules you should apply when writing a press release or story.

Here are our ten golden rules of reputation management....

Public relations (PR) is an often misunderstood and under-valued management tool. In fact, PR can play a central role in the achievement of specific objectives at all levels by focusing, reinforcing and communicating an effective message.

You can conduct a PR campaign in-house. However, if you have the budget, you'll get better results from employing the services of a PR agency. A good company will offer comprehensive skills & experience, creativity and a wide range of press contacts.

The evaluation cycle The full five-stage process of planning, research and evaluation works as a virtuous circle through which the end results are fed back into stage one of the planning process for the next campaign.

You only get one chance in media interviews. So how do you make sure it goes well? Here are our seven secrets of successful interviews.

The UK’s leading Christmas party specialist, Best Parties Ever, has received BS8901 certification – the first sector specific British standard for achieving sustainability in the events industry.