Shells Advertising Inc

14th March - The new governing board of the Advertising Agencies Association of Nagpur (AAAN) was formally installed at a glittering ceremony yesterday evening with Sanjay Arora of Shells Advertising Inc.

(AT PERSISTENT SYSTEMS AUDITORIUM, IT PARK.) Distinguished speakers would be expressing their ideas at a conference, ‘The TED experience in Nagpur’, hosted by TEDx, in the Persistent Systems auditorium, at the IT Park on Sunday.

Nagpur, India. What started in 1987 in a small godown of a retail outlet in the central Indian city of Nagpur has in 27 years grown to become an integrated marketing communications powerhouse with a global reach.

The moment advertising is mentioned, it is hotshot creative stuff that comes to mind immediately. “Nothing wrong with that except it’s like putting the cart before the horse.