VP Marketing onDemand

An effective go-to-market strategy requires a well defined served market, the identification of specific use cases, clarity around unique differentiation and economically sound value statements.

High School Baseball Players, find the right college with the right baseball program, then intelligently promote yourself to college baseball coaches.

B2B Sales & Marketing executives agree that well run events increase the quality, quantity and the velocity of the sales pipeline.

The annual plan is of utmost importance as it sets the tone and direction for the new fiscal year and that will directly impact your go to market strategy. Leverage this one-page Annual Plan Template and streamline the annual planning.

The Strategic Account Plan Template enables sales teams to develop and execute a cohesive and integrated sales plan that will drive new customer acquisition (increase market share) and propel deeper and wider penetration into existing accounts (expanding.

Sales is a critical component of any go to market strategy and the annual cost of a direct sales representative is very high, however, most direct sales representatives spend only a small fraction of their time actually selling.

Increasing sales by providing the right sales resources to the sales rep at the right time in the sales funnel and in the right format.

Use validated B2B sales conversion ratios as assumptions in the sales funnel and reverse-engineer lead targets in demand generation and demand management planning, to support the sales process.

The Website Proposal Template is designed to build a plan to create a compelling website that is tied to an organization's corporate objectives and focused upon solving website visitors’ goals through an engaging and fulfilling user...

VP Marketing on Demand, the premier marketing resource to create or update integrated and effective go-to-market plans, announced that its latest marketing resource, the Go to Market Strategy Marketing CoachTM, is now available via a subscription model.