XYIENCE

XYIENCE has finalized an endorsement deal with mixed martial arts athlete and former UFC heavyweight champion Frank Mir. In his role with XYIENCE that runs through 2012, Mir will endorse the Xenergy energy drink and XYIENCE supplement lines.

XYIENCE, King Soopers Host Autograph Signing with Mixed Martial Arts Superstar Frank Mir on Saturday, Sept. 24, 2011, located at 12043 W. Alameda Parkway in Lakewood, Colo., from 1 – 3 p.m.

XYIENCE Hosts Autograph Signing with Mixed Martial Arts Athlete Dan “The Outlaw” Hardy at 2011 Olympia Expo Sept. 16-17

XYIENCE, maker of Xenergy, the official energy drink of the UFC, is gaining ground as the breakout brand of the year. This summer, national beverage industry publications Beverage World and Beverage Spectrum gave XYIENCE Xenergy major recognition.

XYIENCE is giving mixed martial arts (MMA) fans a chance to meet XYIENCE team athlete Krzysztof “The Polish Experiment” Soszynski on Sunday, Oct. 2, 2011, at the MCAS Miramar Air Show.

XYIENCE Hosts Autograph-Signing with Mixed Martial Arts Superstar Wanderlei “The Axe Murderer” Silva at Circle K on Friday, Sept. 16, 2011

XYIENCE announces that UFC fighters Wanderlei Silva and Mark Hominick will be appearing at XYIENCE’s booth #5003 at the NACS 2011 tradeshow in Chicago. The athletes will sign autographs from noon to 3 p.m. on Sunday, Oct. 2, and Monday, Oct. 3.

XYIENCE is teaming up with Casey’s General Stores in 11 Midwestern states to launch a sweepstakes offering two grand prize winners a chance to win a UFC getaway package for two. The contest kicks off Sept.1 and runs through Oct. 31, 2011.

XYIENCE and Sunoco APlus® Convenience Stores invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra in Philadelphia on Saturday, Aug. 6, 2011.

XYIENCE invites MMA fans to meet XYIENCE team athlete and UFC lightweight fighter Anthony Pettis, who will be signing autographs at Pick ’n Save in Market Square (6760 W. National Ave., West Allis, Wis.) on Saturday, Aug. 13 from 1:30 to 3:30 p.m.