XYIENCE

Addition of XYIENCE’s supplement line greatly supports the brand’s presence in 171 GNC stores in Canada that already carry XYIENCE’s Xenergy energy drink line.

Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain.

XYIENCE will host autograph signings with Brazilian mixed martial arts (MMA) icon Wanderlei Silva in two Ralphs grocery store locations, including 8657 Villa La Jolla Drive in La Jolla on Feb. 11 and 25539 Paseo de Valencia in Laguna Hills Feb. 12.

XYIENCE announces two game-changing retail relationships, with Sheetz, Inc. and Sunoco, Inc. Between them, the two convenience store chains operate more than 5,000 branded retail locations in the Eastern and Midwestern U.S.

XYIENCE introduces Xenergy Xtreme Fruit Punch --a sugar and calorie free energy drink that is packaged in a limited edition can featuring the British mixed martial arts (MMA) fighter Dan Hardy, a UFC welterweight and XYIENCE team athlete.

The winner of the Ultimate Access Sweepstakes receives VIP access to the UFC weigh-in on April 29, as well as tickets to attend UFC 129: ST-PIERRE vs. SHIELDS at Rogers Centre on April 30 as a guest of UFC light heavyweight Jon “Bones” Jones.

Silva will appear at two Ralphs locations: one located at 8657 Villa La Jolla Drive in La Jolla on Friday, Feb. 11 from 1 to 3 p.m., and the other at 25539 Paseo de Valencia in Laguna Hills on Saturday, Feb.12 from noon to 2 p.m.

XYIENCE and NOCO Express, a convenience store chain with 34 locations in New York, ended 2010 on a successful note: a 58 percent increase in sales for Xenergy, XYIENCE’s sugar and calorie-free energy drink brand.

XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces its 2011 team of heavy-hitter mixed martial arts (MMA) athletes includes Wanderlei Silva, Matt Serra, Dan Hardy and Jon Jones.

XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces that Jon “Bones” Jones has joined its team of brand ambassadors. Jones fights in the UFC's light heavyweight division.