ITSMA

Measuring and Communicating Marketing Performance has been added as a new category in 2013. Submissions may be entered until June 14, 2013.

ITSMA’s 12th Annual Brand Tracking Study finds IBM, HP, Dell, Accenture, and Deloitte to be the IT Professional Services companies with the best brand recognition, but Cognizant, Deloitte, Dell, Ernst & Young, and IBM are brand performance leaders.

A new ITSMA study reveals that services marketers are more optimistic in 2013 and plan to increase their budgets; however, in response to changing buyer behavior, they are shifting their budget allocations to reflect new priorities.

BT, Capgemini, Cisco, Dell, Deloitte, DocuSign, IBM, Infosys, Microsoft, Optum, and TCS take top honors in ITSMA’s annual awards program that recognizes innovation in B2B marketing.

Dan Armstrong recently joined ITSMA as Director of Research and Thought Leadership and Rohit Lodhi joined as the Director of Strategic Services for ITSMA India. These additions will enable ITSMA to better serve members and clients.

Marketers who enroll in ITSMA’s Account Based Marketing Certification Program will learn how to improve their relationships with executives at key accounts and become more efficient and effective in their marketing efforts.

Implementing marketing dashboards and marketing operation functions give best-in-class marketers an advantage over middle-of-the-pack marketers.

Each year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 30-31.

ITSMA’s corporate brand video has been recognized with numerous awards. The video highlights the company’s focus on quality, value, integrity, and impact.

Buyers say thought leadership is critical to their buying decision. ITSMA’s report shows B2B marketers how to lead the way in creating ideas that are relevant to the customer and contribute to the bottom line.