BanCorp Realty

BanCorp Properties is moving its focus away from print media and other traditional sources of advertising such as radio and putting a higher emphasis on internet and social media postings as it zeros in on the Talega housing market.

Bancorp Properties announced on Thursday that it was stepping up efforts in the Corona Del Mar community of Newport Beach in a marketing effort that focuses on the low historical mortgage interest rates.

With both long and short term mortgage interest rates remaining at near historical lows, BanCorp Properties announced on Wednesday that it was stepping up marketing efforts in the Monarch Beach community of Dana Point, California.

BanCorp Properties believes that with lower prevailing mortgage interest rates expected to remain constant, which increases home-buyers purchasing power, it makes the Corona Del Mar housing market is an attractive one.

BanCorp Properties believes that an intensified marketing effort focusing on internet, with a special attention placed on social media could help the company gain more market share in a very competitive San Juan Capistrano housing market.

With a steady replenishing of San Clemente home inventory in combination with long-term interest rates hovering at historical lows, BanCorp Properties sees an opportunity to increase both market share in the San Clemente real estate market.

With long-term interest rates at historical lows and inventory remaining constant, BanCorp Properties sees a positive landscape for increasing brand awareness as well as grabbing additional market share in this strategic South Orange County city.

As part of its new market initiative BanCorp Properties is using the favorable lending environment which exists due to the historical low mortgage interest rates which are still prevalent in the southland.

Through a multi-pronged social media marketing campaign combined with the on-going trend of lower prevailing mortgage interest rates, BanCorp Properties sees an excellent opportunity to capitalize on these favorable conditions.

BanCorp sees a an excellent opportunity to capitalize on Mission Viejo market share as interest rates remain at historical lows allowing more buyers to enter the market, able to afford higher value homes due to increased buying power.