Consumer Advocates for SmokeFree Alternatives Assn

Jean-François Etter, from the University of Geneva, Switzerland, surveyed 81 French-speaking subjects and verified that electronic cigarettes can serve as an effective substitute for smoking.

"These products could save the lives of millions of smokers," states Michal Douglas, president of The Consumer Advocates for Smoke-Free Alternatives Association. CASAA advocates a more effective approach to smoking cessation than nicotine abstinence.