Direct Marketing Association

Evidence gathered by the Direct Marketing Association (DMA) has revealed the potential financial impact of the draft EU Data Protection Regulation on UK companies involved with data-driven marketing.

Information Commissioner Christopher Graham has warned that the UK direct marketing industry can expect an ‘over prescriptive’ EU Data Protection Regulation unless it embraces best practice and becomes fully involved with the legislative process.

The Direct Marketing Association (DMA) has raised industry concerns that the European Commission’s proposals for the comprehensive reform of data protection legislation could have serious financial consequences for UK plc.

Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the Direct Marketing Association (DMA) has revealed.

Proposed changes to postal regulations to remove price controls on the cost of Royal Mail’s commercial bulk mailing services could threaten the long-term prospects of the medium by driving businesses away from using mail, the DMA has warned.

An increase in website traffic generated by email, growth in the number of email addresses under management and a rise in the number of campaigns being run have resulted in the email marketing sector recording its most successful ever half-year.

Waste generated from used advertising mail is being turned into a money spinner by two savvy Surrey borough councils thanks to a recycling deal which is set to net them £2 million over the next two years.

Lord Smith, chairman of the Advertising Standards Authority and former Labour Secretary of State for the Department of Culture, Media & Sport, has been appointed chair of judges for the 2011 DMA Awards.

Proposals to expand the number of domain names available for internet addresses will burden brands with huge financial costs without providing any search or marketing benefit, the Direct Marketing Association (DMA) has claimed.

The Direct Marketing Association (DMA) is warning marketers that they risk losing money by having their social media marketing campaigns rejected by the top four platforms for failing to comply with their marketing policies.