Enliken

Leading consumer data company launches Transparency as a Service. TaaS makes it easy for marketers to be responsible with consumer data by safely disclosing it to individuals.

Enliken today announced the results from part 2 of it's Data Accuracy Survey. While only half of digital marketing data is accurate, many types were deemed non-sensitive by consumers, indicating it could be safe for use by advertisers.

Enliken, a leader in consumer-centric data solutions, today announced the results of phase 1 of it's 2013 3rd Party Data Accuracy Survey. The finding showed that current data used to target advertising is wrong, on average, half the time.