Fancy Dress Shack

An online fancy dress retailer says that its sales are set to more than double this year.

Leicester based Fancy Dress Shack has introduced over 450 innovative new costumes in addition to its 6,500 strong online costume range in preparation for Halloween.

UK Fancy Dress Retailers have seen massive growth over the past five years, why is that? A growth in online searches and high quality retail sites are driving the industry forward.

The growth of Halloween has taken the UK by storm and many retailers have been able to benefit from its impact and none more so than the Fancy Dress Industry.

How does the savvy online retailer navigate their way through what is becoming an increasingly complex digital marketing minefield?

The phenomenon of fancy dress, so much an accepted part of life in America, is taking Britain by surprise, with its growing popularity and it’s subtle but increasingly present cues in many aspects of everyday life. But why is this?