HOMAI

Philippines to use holographic security labels on electrical products

This paper from HOMAI will analyze the reasons for the sometimes negative perception of holograms as an anti-counterfeiting feature. It will also suggest what manufacturers can do to reverse this perception and look for higher sales growth in future.

HOMAI member developed new generation hologram to in fight against illicit products

Risk mitigation strategies are a necessity of the modern times. Every company needs to pay a serious attention to this critical aspect for long term sustainability. Among various sources of risks, brand risk management requires highest attention.

In 2010, the global sale of counterfeit drugs was estimated US $75 billion. That’s a 92% increase in just five years, according to estimates from the Centre for Medicines in the Public Interest (CMPI).

Hologram Manufacturers Association of India (HOMAI), the industry body deal in promotion of holography in India has released its 2nd Financial Study of hologram industry in India.

In today’s world when several brands are under attack in various forms such as counterfeiting, tampering, pilfering, etc there is a need of changing behavior in Brand Owners and strategy towards Brand Risk Management.

The results of election of Governing Body of Hologram Manufacturers Association of India (HoMAI) were announced yesterday (Friday, June 11, 2010). The election for the governing body was held during the 10th Annual General Meeting.

Holograms are used globally by excise deaprtment to increase government revenue as well as to stop tax evasion. As of 2007, more than 27 countries (46% of total using tax stamp) are using on their liquor stamps.

Illicit trade in tobacco is not a new problem. A study of Framework Convention Alliance has estimated this billion dollar business at 10.7 percent of world wide sales.