NuSpark Marketing

An e-book takes the ABM process from start to finish, giving step-by-step instructions on how to implement both its human and high-tech aspects.

As business-to-business (B2B) companies take advantage of content to reach, engage and persuade their target audiences, the need for marketing writing has exploded. Because of this trend, it is more important than ever to write often and write well.

Frank S. Hennessey of Premier Planning Group in Valley Forge, PA, has been recognized by Ameritas Life Insurance Corp. with the highest honor they bestow, induction into their Hall of Fame.

Party-goers in the 42-passenger ‘Monster’ Party Bus from Chic’s Limousine in Blue Bell, Pennsylvania, are not asking “are we there yet?” That’s because as soon as they enter the bus, the fun can start.

Knauss Foods’ management, rolling out PJ’s All Natural Beef Steak in PA, NJ and DE, was surprised when consumers outside the tri-state region started to ask for it. To meet demand they expedited the launch of a responsive online store.

Due to her exceptional leadership of the Pennsylvania Psychological Association (PPA), Dr. Andrea M. Delligatti was recognized with the Distinguished Service Award on June 22 at the association’s Annual Convention in Harrisburg, Pennsylvania.

Homers for Hope, a Philadelphia Main Line organization that helps families struggling to pay the bills due to unexpected turns of fate, gets off the ground with the generous support of founding sponsor Pam Rakoczy of Liberty In Home Care.

To combat the problem of seniors falling, Pam Rakoczy, licensed and registered occupational therapist in Devon, Pennsylvania, became certified to teach an educational and exercise program, ‘A Matter of Balance: Managing Concerns about Falls.’

According to the American Council on Exercise (ACE), America's leading authority on fitness, cardio kickboxing is starting to replace aerobics, while boot-camp style workouts and TRX®-Suspension training are among the hottest trends in 2011.

New book "Sunshine Sisters: A Celebration of Legacies (Volume 1)," will be launched at the Sunshine Sisters Idol event on Wednesday, February 9th, 2011 from 6:30 to 8:30 p.m. at West Chester University. Book inspires women to live life's adventures.