Photography Business, Marketing & SEO (Zenologue)

Anyone with a camera can start a photography business. After all, how hard can it be? But the reality is not as easy as it seems! Suddenly, the talented amateur photographer must be a business person. Here are some tips to best ensure one's success.

Professional photographers are faced with increasing competition, making it ever more difficult to rise above the crowd. Success obviously requires making a big impact, but is it the photographer or the photograph making the splash?

Search engine optimization is vital for any business but professional photographers either don't understand SEO or lack the budget to hire an SEO company to build quality backlinks. How can photographers compete in the search engines?

Professional photographers face competition from every direction, making it difficult to stay in business. Can the high school senior portrait photographer survive in the face of such odds?