The Beauty Company

The Beauty Company (TBC), a Washington, DC based beauty strategy and consulting firm, has announced the strategic restructuring of the firm’s core operating services

The Beauty Company announces new clients, collaboration with ICMAD, sponsorship of the WWD 2012 Beauty CEO Summit and partnership with HBA Global Expo for exclusive workshop.

The Beauty Company announces collaboration with HBA Global for a day-long workshop at the 2012 HBA Global Expo in New York City – The Beauty Business Is Not for Sissies: How to be a Genius, Not a Disaster.

The Beauty Company releases surprising data from recent study entitled “Truth or Serum?” and formally launches national Beauty Product Testing business.

The Beauty Company, a beauty strategy firm that works with 13 of the top 15 beauty companies worldwide releases free beauty consumer data that illuminates the deep emotional bonds women form with their beauty products

PinkReport®, Let’s Get Emotional: Using Emotional Science to Segment the Beauty Consumer unveils the deep emotional connection consumers have with their beauty products using a sophisticated survey tool and proprietary Emotional Beauty Spectrums.

TBC launches HerVoice™, a unique consumer social media program based on consumer product testing that drives brand advocacy at a social and viral media level to revolutionize how consumers talk about beauty brands online