THE WAG INC.

(LONDON, Ontario, Sept. 6, 2009) --THE WAG INC., a Canadian-owned leather dog accessories company, is excited to launch a new brand identity just in time for their Hollywood debut.

(London, ON) – Hollywood is rolling out the red carpet on September 23, 2009 and Londoner Tibor Hattayer, owner of THE WAG INC., will be a featured guest at A Night of Emotion – a celebration of animal adoption and service dogs.

California's pampered pooches are being decked out in fashions from north of the border, courtesy of a new business relationship between London's THE WAG INC. and LA Dogworks, Hollywood's hottest dog centre.

The President of an Internet-based company is donating $2 from each sale on the Internet, to two different service dog organizations.