May 23, 2012
Business owners and entrepreneurs who actively market their companies have one goal in mind -- bring in more business. But this goal is rarely achieved because attention is directed toward the wrong subjects.
May 07, 2012
On May 10 and 11, the Kindle version of Tom Trush’s new book, "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers," will be available for free download on Amazon.com.
Feb 06, 2012
Direct-response marketing copywriter Tom Trush says commercials aired during Sunday's Super Bowl highlighted one of the most over-glorified desires shared by business owners and entrepreneurs actively marketing their businesses -- attention.
Jan 09, 2012
Direct-response marketing copywriter Tom Trush explains why the late-game heroics performed by Denver Broncos quarterback Tim Tebow offer small business owners and entrepreneurs lessons on effective marketing.
Dec 29, 2011
The closing of up to 120 Sears and Kmart stores proves changes in buyer behavior and a decline brand loyalty, as consumers spend more time researching products and services online.
Dec 21, 2011
Direct-response marketing copywriter Tom Trush explains why small business owners and entrepreneurs who actively market to prospects and clients now have an advantage over large corporations with big budgets.
Dec 13, 2011
Direct-response copywriter Tom Trush explains the importance of using marketing to build relationships with prospects and clients, instead of as a quick fix to boost sagging sales.
Dec 08, 2011
In an article published on the American Express OPEN Forum, direct-response marketing copywriter Tom Trush shares seven overlooked characteristics shared by prospects in all industries and how you can properly address them in your marketing.
Dec 06, 2011
Direct-response copywriter Tom Trush gives three low-cost marketing strategies that help position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort.