http://pressroom.prlog.org/truecommunications/About TRUE Communications - TRUE Communications is a public relations firm specializing in the cycling industry, clean tech and outdoor lifestyle categories. TRUE represents many of the category leaders in cycling: Giro, Easton, Castelli, FOCUS Bikes and Gates Carbon Drive. http://www.prlog.org/11885451-cervlo-wins-2012-giro-ditalia-under-ryder-hesjedal-of-team-garmin-barracuda.htmlervélo has made history again, helping Team Garmin-Barracuda’s Ryder Hesjedal become the first Canadian to win a Grand Tour with his victory in the 2012 Giro d’Italia.Sun, 27 May 2012 19:49:34 GMT http://www.prlog.org/11855864-focus-izalco-pro-30-wins-bicycling-magazine-editors-choice-award.htmlFor the third year running, FOCUS won the prestigious Bicycling Magazine Editors’ Choice Award. The FOCUS Izalco Pro 3.0 earned praise for its efficiency, ride quality and aesthetics, earning victory in the “Best Enthusiast Bike” categoryMon, 23 Apr 2012 00:03:08 GMT http://www.prlog.org/11843541-giro-enters-triathlon-footwear-market.htmlGiro, the cycling world’s design leader since 1985, launched today the Mele™ Tri and Facet™ Tri shoes, bringing the proven success of their footwear line to the fast-growing triathlon market.Fri, 06 Apr 2012 17:09:53 GMT http://www.prlog.org/11838112-bmc-racing-team-chooses-easton-cycling-wheels-and-components-for-tour-of-flanders-and-2012-season.htmlThe BMC Racing Team has selected Easton Cycling as its exclusive wheel, handlebar, stem, and seatpost supplier for the 2012 racing season, citing Easton’s durability, dependability and lightweight performance.Fri, 30 Mar 2012 18:03:25 GMT http://www.prlog.org/11796036-easton-bell-sports-bolsters-marketing-and-sales-leadership-to-accelerate-growth-in-bell-and-giro.htmlEaston-Bell Sports, Inc. today announced a redefined strategic direction that will position its action sports brands – Bell and Giro – as significant growth engines for the company.Fri, 10 Feb 2012 18:42:27 GMT http://www.prlog.org/11768570-team-rapha-focus-claims-elite-and-u23-cyclocross-usa-national-championships.htmlPutting an exclamation point on a truly dominant performance during the 2011-12 US cyclocross season, Team Rapha-FOCUS rode their FOCUS Mares CX to two national titles in Madison, WI.Tue, 10 Jan 2012 18:41:14 GMT http://www.prlog.org/11598965-cervlo-celebrates-wildly-successful-2011-tour-de-france-with-team-garmin-cervlo.htmlTeam Garmin-Cervélo Celebrates Wildly Successful 2011 Tour de France. Team Classification Prize underlines dominant team performance including 6 days in yellow jersey, top 10 placing on final GC, and 3 stage wins aboard 3 different Cervélo modelsMon, 25 Jul 2011 18:26:56 GMT http://www.prlog.org/11586969-team-garmin-cervlos-thor-hushovd-wins-stage-13-of-the-tour-de-france-aboard-new-cervlo-s5.htmlTeam Garmin-Cervélo’s Thor Hushovd has won the 156km Stage 13 of the Tour de France, his 9th career stage in the Tour de France. It marked the first victory for Cervélo’s new S5.Fri, 15 Jul 2011 22:41:25 GMT http://www.prlog.org/11586665-strava-adds-jim-ochowicz-to-advisory-board.htmlStrava (www.strava.com), creator of powerful mobile and web applications for avid athletes, announced today that Jim Ochowicz has joined the company’s Advisory Board.Fri, 15 Jul 2011 18:01:36 GMT http://www.prlog.org/11507989-ammunition-teams-with-barnes-noble-on-all-new-nook.htmlSan Francisco-based Ammunition helps the world’s largest bookseller stay one step ahead in the eReader market with strategy, industrial design, and packaging for Barnes & Noble’s new full-featured reader’s tabletTue, 24 May 2011 19:06:23 GMT http://www.prlog.org/11463399-canary-century-offers-chance-to-win-custom-canary-themed-cervlo-race-bike.htmlTop fundraisers in 100-mile anti-cancer ride can also win a ride kit from Castelli, pedal with Bay Area pro cyclitsts and rub elbows with members of Team Garmin-CervéloThu, 28 Apr 2011 20:34:16 GMT http://www.prlog.org/11463395-win-canary-century-ride-kit-during-bay-area-anti-cancer-cycling-event.htmlParticipants who raise $1,000 will receive a Canary Foundation-themed jersey and shorts for May 28 100-mile bicycling fundraiserThu, 28 Apr 2011 20:28:53 GMT http://www.prlog.org/11463385-canary-century-brings-together-bay-area-cyclists-and-top-pro-riders-to-fight-cancer.htmlParticipants in the May 28 fund-raising event can choose from a 100-mile, 100-kilometer or 50-kilometer ride, with all proceeds benefiting the Stanford Cancer CenterThu, 28 Apr 2011 20:25:13 GMT http://www.prlog.org/11463368-move-press-retains-renowned-photographer-john-segesta.htmlPublisher of fast-growing magazines peloton and 3/GO retains visionary photographerThu, 28 Apr 2011 20:13:38 GMT http://www.prlog.org/11446462-castelli-to-supply-ryan-trebon-and-new-team.htmlHigh performance apparel maker to outfit top-ranked American cyclocross starTue, 19 Apr 2011 23:35:04 GMT http://www.prlog.org/11444147-ammunition-crafts-identity-and-launch-campaign-for-kohler-numi.htmlSan Francisco-based design team helps global leader in kitchen and bath fixtures position and launch category-changing toiletTue, 19 Apr 2011 01:25:33 GMT http://www.prlog.org/11416594-giro-launches-aeon-performance-road-helmet-at-tour-of-flanders.htmlNew full‐featured helmet combining sleek design, ultra‐low weight and exceptional ventilation debuts with Team Garmin‐Cervélo, Rabobank Cycling Team and Team RadioShack; available to consumers May 2011Mon, 04 Apr 2011 16:15:07 GMT http://www.prlog.org/11399286-castelli-san-remo-cycling-speedsuit-is-most-advanced-ever.htmlSan Remo combines the functionality of an aero jersey and bibshorts with the aerodynamics of a skinsuit for extra racing speedFri, 25 Mar 2011 19:06:26 GMT http://www.prlog.org/11381884-team-rapha-focus-signs-cyclocross-standout-jeremy-powers.html2010 US Gran Prix and North American Cyclocross Trophy Series winner to strengthen top cyclocross teamThu, 17 Mar 2011 22:28:30 GMT http://www.prlog.org/11290466-jelly-belly-cycling-team-pb-kenda-choose-focus-again-in-2011.htmlLongest-running US pro team and leading German bicycle brand continue partnershipThu, 10 Feb 2011 19:43:43 GMT http://www.prlog.org/11249751-easton-bell-sports-promotes-steve-bigelow-to-president-of-action-sports.htmlBigelow will be responsible for continuing the transformation of Action Sports product, sales and marketing functions with a greater focus on connecting the brands to their consumersTue, 25 Jan 2011 21:54:41 GMT http://www.prlog.org/11219302-protour-team-katusha-to-contest-2011-season-aboard-focus-bicycles.htmlRiders including UCI #1 ranked rider Joquim Rodriguez and Milan-San Remo winner Filippo Pozzato to ride Izalco Team and ChronoThu, 13 Jan 2011 22:45:48 GMT http://www.prlog.org/11094882-easton-wheelset-and-handlebar-included-in-prestigious-dirt-100.htmlHaven Wheelset and Havoc Handlebar Included in Dirt Mountainbike Magazine’s 2011 Compilation of World’s Ultimate Mountainbike ProductsWed, 24 Nov 2010 02:27:16 GMT http://www.prlog.org/10814293-giro-celebrates-lance-armstrong-with-new-helmet-collection.htmlWith 7 overall victories, 19 stage wins and 83 days in yellow since 1999, the Tour’s greatest champion is celebrated by its most winning helmet brandSat, 24 Jul 2010 02:29:06 GMT http://www.prlog.org/10806923-rapha-and-focus-join-forces-to-form-professional-cyclo-cross-team.htmlEurope’s leading cyclo-cross and apparel brands support the American cross scene with dedicated, professional effortTue, 20 Jul 2010 19:30:15 GMT http://www.prlog.org/10779995-number-of-bike-models-with-carbon-drive-system-to-double-in-2011.htmlMore than 43 models from 23 brands now feature the clean and quiet belt drive from Gates, which is releasing a new component group for commuter bikesTue, 06 Jul 2010 20:21:47 GMT http://www.prlog.org/10773858-giro-to-give-away-three-of-lance-armstrongs-signed-custom-helmets.htmlCycling fans get the chance to win helmets made exclusively for 7-time Tour champion.Fri, 02 Jul 2010 19:35:04 GMT http://www.prlog.org/10773848-easton-cycling-contest-giving-away-wheelset-every-day-of-2010-tour-de-france.htmlDaily contest makes it possible for riders everywhere to win wheels raced by Team BMC Racing in Le TourFri, 02 Jul 2010 19:28:54 GMT http://www.prlog.org/10652282-mig-bike-teams-thomas-litscher-wins-world-cup-opening-short-track-on-focus-raven-extreme.htmlRiding a FOCUS Raven Extreme, MIG Bike Team rider Thomas Litscher won the Pro Eliminator urban mountain bike race in Pickering, England, on Friday, nosing out world class riders from Cannondale and Multivan-Merida.Wed, 28 Apr 2010 16:19:38 GMT http://www.prlog.org/10641991-castelli-womens-bibshort-wins-coveted-editors-choice-award.htmlWorld’s largest cycling magazine proclaims the Castelli Truly Free a must-have for female riders who prize superior comfort and impeccable stylingThu, 22 Apr 2010 17:10:11 GMT http://www.prlog.org/10640120-team-bmc-racings-cadel-evans-wins-fleche-wallone-spring-classic-on-easton-wheels.htmlIn first victory as World Champion, Evans displays amazing form by besting Tour de France champion Alberto Contador in hilly Ardennes classicWed, 21 Apr 2010 22:53:53 GMT http://www.prlog.org/10632405-focus-izalco-wins-bicycling-magazine-editors-choice-award.htmlWorld’s largest and most important cycling publication picks a German designed FOCUS as tops in its categorySat, 17 Apr 2010 15:00:16 GMT http://www.prlog.org/10622991-new-web-videos-from-gates-provide-an-up-close-look-at-the-bike-chain-replacing-carbon-drive-system.htmlCarbonDriveU is a series of entertaining and educational web videos that explains the benefits of Carbon Drive and how to install and maintain the bicycle chain-replacing technologyMon, 12 Apr 2010 21:55:50 GMT http://www.prlog.org/10622825-dain-zaffke-appointed-brand-manager-for-giro-bike.htmlZaffke will oversee Giro’s expanded helmet line, which includes the Tour de France winning Prolight and off-road favorite XenMon, 12 Apr 2010 20:24:56 GMT http://www.prlog.org/10622701-bmc-racing-team-to-rely-on-easton-wheels-in-2010-grand-bicycling-tours.htmlEaston wheels will make their first appearance in the Tour de France this summer thanks to the selection of the BMC Racing Team to compete in the 2010 French Grand Tour. Easton is the exclusive wheel supplier of American squad BMC RacingMon, 12 Apr 2010 19:20:55 GMT http://www.prlog.org/10622564-jelly-bellys-kiel-reijnen-wins-tour-of-thailand-on-his-light-and-stable-focus-cayo-bike.htmlKiel Reijnen of the Jelly Belly Professional Cycling Team Presented by Kenda won the overall at the Princess Mamackakri Sirindhon’s Cup Tour of Thailand on Tuesday, highlighting a strong start to the 2010 season for the team that rides FOCUS Bikes.Mon, 12 Apr 2010 18:05:45 GMT http://www.prlog.org/10622526-focus-bikes-named-official-supplier-of-2010-tour-de-suisse.htmlFOCUS Bikes, the premier German brand that has been rapidly expanding in North America, has partnered with one of Europe’s premier stage races to become an official partner of the 2010 Tour de Suisse, June 12-20.Mon, 12 Apr 2010 17:38:22 GMT http://www.prlog.org/10547578-first-ever-vamoots-rsl-road-frame-completed-and-shipped-to-above-category.htmlThe first-ever Vamoots RSL (Race Super Light) road frame has been shipped from the Moots factory in Steamboat Springs, CO to a customer at Above Category, a full service professional bike shop, in Mill Valley, CA.Wed, 24 Feb 2010 22:47:43 GMT http://www.prlog.org/10493874-easton-wheels-the-choice-of-the-best-offroad-athletes.htmlEffort to test new technologies in the heat of competition results in better wheels and components for all types of riders.Tue, 19 Jan 2010 05:46:36 GMT http://www.prlog.org/10451760-focus-brand-to-be-part-of-premium-bike-lineup-for-the-nations-largest-specialty.htmlTour de France-tested FOCUS bicycles will take on crucial role in multi-channel distribution strategy with America's top selling retailer.Mon, 14 Dec 2009 23:32:41 GMT http://www.prlog.org/10386639-bmc-racing-team-chooses-easton-wheels-for-2010-campaign.htmlBMC Racing Team has selected Easton as its exclusive wheel supplier for the 2010 racing season, citing Easton’s durability, dependability and performance. BMC’s team will pedal more than half a million miles in 2010 on Easton wheels.Fri, 23 Oct 2009 17:13:12 GMT http://www.prlog.org/10386421-buzz-about-gates-carbon-drive-system-grows.htmlMore Models Debuting in 2010—from Trek to Specialized to Spot Brand as industry and consumers embrace drivetrain that never needs to be oiled.Fri, 23 Oct 2009 13:44:46 GMT http://www.prlog.org/10386416-gates-carbon-drive-system-powers-recordsetting-aroundtheworld-bike-odyssey.htmlCarbon Drive’s superior reliability and durability allows endurance cyclist to focus on riding during 18,062-mile, 176-day journey.Fri, 23 Oct 2009 13:37:40 GMT