Verde PR

Organizations Protect 12 Million Acres in Alaska, British Columbia, and Maine

The Conservation Alliance (CA) has just released Allegany, its third video in the worthWILD series, that tells the story of the Adirondack Mountain Club’s successful campaign to protect New York’s Alleghany State Park.

Pertex®, designer and manufacturer of high-performance fabrics, today announces a partnership with Stio™, the recently launched mountain lifestyle company.

Ibex Outdoor Clothing, manufacturer of technical Merino wool apparel and accessories of the highest quality, this month was named to Internet Retailer’s Hot 100 List: The World’s Best Retail Websites for 2013.

X-1 Audio, Inc., the leader in waterproof/sweatproof headphones, has appointed Dawna Stone, founder of Women’s Running Magazine, to its board of directors. Stone brings more than 10 years of health and wellness expertise to her seat on the board.

Zuke’s®, makers of all-natural performance pet treats, wins a Pet Product News International Retailer's Top Pick award for the brand’s top-selling Hip Action treats.

A recently published Greenpeace Report criticizes the continued use of fluorcarbon chemicals (PFCs) in the outdoor industry. Nikwax has been arguing against the use of fluorocarbon chemicals (PFCs) in aftercare products for about ten years.

Pertex® has joined forces with partners and top outdoor industry manufactures to offer consumers the water- and wind-resistant benefits of Pertex® Shield and Pertex® Equilibrium fabrics in their outerwear and sleeping bag lines for summer 2013.

Author Cheryl Strayed will be the featured speaker at The Conservation Alliance Breakfast at the January 2013 Outdoor Retailer Winter Market. Strayed is the author of the acclaimed, #1 New York Times bestselling memoir, Wild.

Beginning this Fall, Ibex Outdoor Clothing will be the official wool clothing sponsor of Telluride Ski Resort in Southwestern Colorado. Ibex will outfit Telluride Ski Resort employees in its North American-made Merino wool apparel.