Wilson & Ellis Consulting

"31 Ways to Supercharge Email Marketing" guide simplifies email optimization and improves marketing results.

Getting answers to integrated marketing questions just got easier for buyers of the "Social Media 4 Direct Marketers" ebook. Wilson & Ellis Consulting launched an interactive group dedicated to helping people find the best strategy for their business

Facebook's recent decision to deny access to user information eliminates automated integration of direct markers' customer lists with social URL addresses. Manually harvesting data is a major investment, but people who opt-in are more responsive.

"Social Media 4 Direct Marketers" is a smart start introduction to effective implementation and measurement of an integrated social media and direct marketing strategy that generates sales and customer satisfaction.

Analytics Made Simple: How to Measure, Rate, & Improve Customer Acquisition & Retention is a step-by-step guide created by Debra Ellis of Wilson & Ellis Consulting. It provides detailed information on calculating acquisition, retention, and costs.

Catastrophic business failure rarely happens without warning. There are signs of internal issues, months, sometimes years, in advance. The challenges currently faced by the banking industry will hit the retail industry soon.