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In today's "on-demand" world, unsigned artists like Cleveland, TN based songwriter "A Man Called Bruce" are choosing to market their music without a record label. They're not doing it alone. Online retailers such as CDBaby.com play an important role.

Cleveland, TN master woodworker Paul Brzozowski has 39 years experience with wood and a lifelong passion for music. With an impressive background including 18 months spent working in China, he began making guitars on a dare. Now orders are piling up.

These days, Walmart and iTunes.com are where most Americans go to buy their music, whether it's Lady Gaga, Jay-Z, or Paramore. Local record stores are fading fast. It takes guts and real entrepreneurial spirit to keep independent record stores alive.

WUTC-FM 88.1 is a true friend to local music artists. As part of their service to the community, the station allows local songwriters to play on-air and promote their concerts. In our world of "corporate" media, public radio remains the unsung hero.

Cleveland, TN artist 'A Man Called Bruce' is set to release his new album at the end of November. His music, dubbed "Americana Folk with an edge" is heartfelt, singer songwriter stuff. From folk ballads to rockin' guitar tunes, this is good stuff!