BaseCase

Over the last several years pharma sales and marketing strategy has changed, moving towards HEOR-based engagement with payers and providers rather than traditional prescriber marketing.

In the life sciences industries, the growth of the iPad has brought the promise of much more interactive and sophisticated value messaging.

At ISPOR Dublin this November BaseCase is presenting BaseCase CLM: a new Closed Loop Marketing product for HEOR and market access teams that enables an improved workflow at the country level.

Value communication and technology firm BaseCase have announced the launch this week of their closed loop marketing (CLM) solution for market access.