STEVEN THOMAS

Rising health concerns, growing popularity of energy & sports drinks and rise in the number of athletes & sport persons in the country are boosting this market. People normally take energy and sports drinks after having intense workouts in the gyms.

Increasing health consciousness among consumers of different age categories, modern lifestyle and brand trust is fueling the growth of malted health drinks market in India, thus drawing more players into this segment and making malt-based drink brands...

India's two big rivals are not ready to give up their share in India tea market. HUL with Shraddha Kapoor and TATA with Saurav Ganguly appointing them as brand ambassadors grabbing pie of each other.

Indian baby personal products category has huge potential as it largely remains under-penetrated despite an estimated 26 million children born every year in the country.

Before some years, Symphony Limited, Bajaj, Kenstar and Usha International were the only few organized players in the air cooler market of India.

In India, there is clearly a trend of major appliance and lighting manufacturers entering the personal grooming space, with Havells and Syska being the latest one.

The latest campaign from Hindustan Unilever's for Comfort – 'Chota Step, Badi Baat' - looks to drive home the message that both boys and girls should be associated with doing laundry.

Due to weakening air quality across the country and especially in Delhi and surrounding areas, air purifier manufacturers like Xiaomi, Panasonic India, Honeywell and Sharp among others have witnessed multi-fold jump in the demand for air purifiers.

According to the Indian Fan Manufacturer's Association (IFMA) and various industry players, electric fans which are under 28% GST bracket along with air conditioners are not a luxury item but an essential commodity and a poor man's item.

"Preference of Indian Parents on nutritious baby food and hormonal changes drives the India Baby Food Market: Bonafide Research