STEVEN THOMAS

Efforts from frozen food brands to create awareness among indian consumers has increased the usage of frozen products in the country: bonafide research

Increase in disposable income, presence of multiple Indian brands, entry of more and more Chinese smartphone makers and exclusive online distribution of smartphones are some of the reasons that are driving the growth in the Indian smartphone market.

Multi-purpose cleaners are becoming extremely popular in the country as they save space, money and can be used for number of surfaces. Such advantages will make them a 'value for money' product, thus driving the sales volume.

100% FDI, viability gap funding, subsidy on cold chain project cost, establishment of 'National Centre for Cold Chain Development' and construction of food parks by Indian government are the measures that are leading to better cold chain facilities.

In the last few years, the lifestyle of Indian consumers has gone through a dramatic transformation shifting towards convenience food products, thus leading to growth in the consumption of frozen food products.

Reducing prices, internet providers, EMI option, Camera facilities, I ntegration with the wearable gadgets, Navigation systems provided in the Smartphone will drive the smartphone market.

Factors like rise in young population, noticeable demand for fragrance products from tier II and tier III cities, hotter Indian climate and big players entering the market space is resulting in increased demand for fragrance products.

Trend of styling beard and moustache is booming the demand for trimmers in India: Bonafide Research Rising youth population, growing emphasis on facial appearance among men, fashion of long and staying beard, steady increase in social media exposure,...

Implementation of GST will aid the organized mattress players in gaining market share from the unorganized players: Bonafide Research Several PE firms are investing in large mattress companies and others too have started due diligence on mattress...

With the gift-giving traditions surrounding chocolate confectionery so deeply ingrained, manufacturers have found it easy to market their high-end luxurious chocolate products to Japanese consumers.