CEBUS

E-mail advertising is a very inexpensive marketing instrument, which admittedly is subject to quite strict legal regulations and requirements.

Do you still believe that there is no way of knowing the advertisement pulling-power before you spend your hard earned money?

For you, direct marketing is a valuable revenue stream. For others, it´s a potential annoyance. 3 tips should help you avoid the most common direct marketing pitfalls.

The present day consumer does not act on impulse, rather thinks rationally before making his decision to invest in something. In the wake of this statement...

What must senders of newsletters pay attention to regarding subject lines and headlines, so that these do not get filtered as unrequested?

Most marketers and advertisers graduate or leave their training having all of the “right answers” as to what is best practice to promote a company and help it succeed. However ...

Writing and sending direct and e-direct mail (DM and eDM) seems to become more of an art form every day.