CanCanCan

Cannoli today introduced **Oi**, a reverse lookup tool that lets authors point people to an external destination even when a service does not allow them to embed a direct link. Many online services restrict where external links can be embedded.

The contextual discovery and audience awareness service becomes independent as CanCanCan shifts upstream toward research and discovery data.

Boom•Clap has introduced Cruise, a managed awareness and presence service designed to help organizations identify and act on relevant opportunities as attention develops across digital culture.

New program expands access to discovery and circulation opportunities for independent creators, grassroots organizations, and other early-stage participants.

New service introduces adaptive circulation environments designed around contextual affinity and engagement-driven visibility

New initiative aims to improve contextual discovery access for independent artists, artisans, animal shelters, and small environmental groups

Fast, bidirectional matchmaking between content and products in active attention streams

A people-centric layer for directing attention with intent and purpose.

Curated shortlists and editorial features built on cultural data.

Connecting ethical and independent brands with audiences through content and cultural context