Dynamic Innovations Squad

While growing labour-based businesses can be achieved through watertight systems and armies of low-skilled and low-paid workers, growing professional knowledge firms, like consulting firms, must be a delicate balance between systems and talents.

Some say creativity is consulting firms' stock in trade as they sell their people’s collective creativity as intellectual property to improve their clients’ condition, but then how come that so many firms undermined their innate creativity.

The market positions consulting firms either as respected authorities or fungible vendors. The former magnetically attract great clients. The latter desperately chase them, while clients try to run away from them as far and as fast as possible.

The heart and soul of consulting firms' long-term success is to build trust and respect in their target markets' perception. But many consulting firms destroy this trust and respect using commissioned sales forces with zero subject matter expertise.