FSY- Fun.Sexy.You

FSY(fun.sexy.you) has launched a campaign “Break Up with the wrong BRAND”. The campaign, while being a humorous take on a competitor brand’s marketing program, also intends to make girls more aware of the brand of lingerie they purchase.

India's first concept lingerie company is moving from being inspired by the timeless beauty of Marilyn Monroe to emanating its true persona- FSY! Intrigued! FSY stands for the brand philosophy Fun. Sexy. You.