Aug 21, 2020
The U.S. has more than 91,000 hotels and motels that generate more than $200 billion a year, according to IBISWorld.According to the National Restaurant Association, in 2019, there were more than 1 million restaurants generating around $900 billion in...
Jun 02, 2020
consumers are buying PPE like masks, hand sanitizers, and other disinfectant products to protect themselves from the widespread pandemic. We analyzed the data of our clients who sell on Google Shopping in the U.S. marketplace.
May 14, 2020
In a competitive market, PRICE is crucial to Product Performance. It drives the behaviour of consumers in purchasing decisions. It also has a psychological impact on the consumer that sets a certain impression and affects BRAND IMAGE.
May 13, 2020
Amazon acquired Zappos in 2009 in an all-stock deal worth around $1.2 billion. After the acquisition, Zappos CEO Tony Hsieh said that he'd prefer the headline"Zappos and Amazon Sitting in a Tree" over the headline "Amazon Acquiring Zappos.
May 12, 2020
Well, according to Google, you're not alone. Google search trends from 2018 and 2019 showed that more shoppers search for the keyword, "winter shoes," on Sundays than on any other day of the week.
May 05, 2020
The goal of any retailer is to make money and to do that, you need customers. Offering a good product at a low price point is a great way to bring in new shoppers as well as repeat business.
May 04, 2020
Adidas is a very popular and highly competitive brand on Amazon. Over the course of six months (June 2019 to December 2019), we recorded approximately 2.4 million price changes on 32,370 Adidas products by 2,655 unique Amazon sellers.
Apr 30, 2020
Adidas is one of the most renowned brands in the world. Shoppers are searching for Adidas every day, and Google has recorded around 52.2 million searches related to the brand in six months alone (data collected from June 2019 to December 2019).
Apr 29, 2020
Marketing on Google has become necessary for online retailers to help them reach millions of customers around the globe. The largest retailers might spend up to $50 million a year on Google Ads to get customers' attention.
Apr 28, 2020
It is imperative to analyze internal data like marketing/promotion data, customer/sales data and inventory data along with external data like availability and prices of the products and its close substitutes, market competitors, demand of a product.