Ingenious Britain

Maktoob.com, the pan-Arab Web portal based in Dubai and Amman, has become the biggest portal in the region to apply for a web traffic audit by BPA Worldwide, the global auditor of media.

BPA Worldwide, which audits circulation, traffic and attendance data for print, online and events media on a global basis, and abba, the UK-based Association of B2B Agencies, are formalising their relationship by exchange of Associate Membership.

The days of travelling with multiple phone, camera and MP3 chargers in your luggage are over following the launching of a universal charger that is capable of working in 150 countries and covering almost any handheld device.

The decision of Circle Advertising and Publishing to apply for a circulation audit for Mondanité UAE by BPA Worldwide is a recognition, the global auditor of media says, that auditing is more important than ever in the current economic climate.

Portsmouth Football Club manager Paul Hart was on hand to launch two dedicated health and education community outreach buses at the Club’s Fratton Park stadium.

Poshbingo.com, the newly-launched “little sister” of Daub-owned Wink Bingo, has kicked off an intensive television advertising campaign in the UK.

The UK’s premier tournament for amateur golfers – The Ronacrete People’s Open Golf Tournament – has announced that Macdonald Hotels and Resorts are to be its golf course partner for the 2009 event.

The UK’s premier tournament for amateur golfers – The 2009 Ronacrete People’s Open – has announced a partnership with Golf Fee Card, a cost-cutting golf discount card offering discounts at 2400 golf courses in 112 countries around the world.

The online version of UAE-based newspaper 7DAYS, which was the first newspaper in the region to commit to a BPA circulation audit, is to become the first Middle East web site to publicly report near real-time web traffic data.

Soccer stars from Premiership club Portsmouth FC have leant their weight to an initiative by the city’s Mary Rose Special School to create a sponsored cycling initiative to cover the distance from Beijing to London.