IT Business Writer

In spite of living in the Internet age at cyber speed, still one of the best ways of generating high calibre website traffic is direct mail. Effective though it may be, direct mail also has some points that have to be considered very carefully.

There are many reasons for IT companies NOT to engage in cold-calling, but three stand out like pretty significantly.

Conventional wisdom dictates that information technology consulting retainer services are all about selling set amounts of pre-paid manual labour. And this erroneous notion cost many IT companies a small fortune.

When IT salespeople meet buyers, they are either too eager, sometimes pushy, to make the sale or miss the opportunity altogether and fail to ask for commitment. And both diseases make the company's bottom line suffer.

The dot.com bubble burst a pretty long time ago, but many IT companies still believe that with enough flash, glitz and glamour, they can attract high-calibre clients with sexy projects.