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<title>Labbrand Latest Press Releases</title>
<link>https://pressroom.prlog.org/Labbrand/</link>
<description>About Labbrand - Labbrand is an innovative agency that provides market and consumer research, brand strategy, and creative services for brand equity enhancement.</description>
<item><title>LinkedIn Expands in China with Chinese Brand Name Created by Labbrand</title>
<link>https://www.prlog.org/12294217-linkedin-expands-in-china-with-chinese-brand-name-created-by-labbrand.html</link>
<description>Professional social network LinkedIn is expanding in China and launches official Chinese brand name and website. The Chinese brand name领英 [lǐng yīng] was created by Labbrand, a leading China-originated brand consultancy.</description><pubDate>Wed, 12 Mar 2014 03:41:17 GMT</pubDate></item>
<item><title>Labbrand Creates Digital Retail Experience for Sephora’s Largest Flagship Store in China</title>
<link>https://www.prlog.org/12081331-labbrand-creates-digital-retail-experience-for-sephoras-largest-flagship-store-in-china.html</link>
<description>“The Fragrance Bar”, an innovative in-store digital experience developed by Labbrand, has been featured in Sephora’s newest megastore in Shanghai.</description><pubDate>Sun, 17 Feb 2013 08:24:37 GMT</pubDate></item>
<item><title>Labbrand Creates Chinese Brand Name for Colgate® Optic White™ Toothpaste</title>
<link>https://www.prlog.org/11994706-labbrand-creates-chinese-brand-name-for-colgate-optic-white-toothpaste.html</link>
<description>Labbrand announces the completion of a Chinese brand name creation project for Colgate-Palmolive’s Optic White™, a new toothpaste that provides whitening benefits.</description><pubDate>Tue, 09 Oct 2012 09:52:30 GMT</pubDate></item>
<item><title>Labbrand Presents at Busan International Advertising Festival Exhibition in Shanghai</title>
<link>https://www.prlog.org/11935299-labbrand-presents-at-busan-international-advertising-festival-exhibition-in-shanghai.html</link>
<description>On July 25 2012, Denise Sabet, Labbrand’s Vice GM, presented at Ad Star 2012 Busan International Advertising Festival’s Shanghai Exhibition.</description><pubDate>Fri, 27 Jul 2012 02:58:27 GMT</pubDate></item>
<item><title>Luxury Brands Web Ranking in China Reveals Louis Vuitton, Hermes, and Chanel as Top Brands</title>
<link>https://www.prlog.org/11922442-luxury-brands-web-ranking-in-china-reveals-louis-vuitton-hermes-and-chanel-as-top-brands.html</link>
<description>Labbrand, the leading China based branding consultancy, has released its Best Branding Practices in China - Luxury Industry report.</description><pubDate>Thu, 12 Jul 2012 08:29:42 GMT</pubDate></item>
<item><title>Labbrand Releases “Best PINPAI Practices in China: Automotive Industry” White Paper</title>
<link>https://www.prlog.org/11883102-labbrand-releases-best-pinpai-practices-in-china-automotive-industry-white-paper.html</link>
<description>Labbrand releases white paper regarding trends and best branding (PINPAI) practices in the Chinese automotive industry</description><pubDate>Thu, 24 May 2012 03:13:31 GMT</pubDate></item>
<item><title>Labbrand Creates Chinese Brand Name for New Auto Brand Qoros</title>
<link>https://www.prlog.org/11882191-labbrand-creates-chinese-brand-name-for-new-auto-brand-qoros.html</link>
<description>Labbrand announces the completion of a Chinese brand name creation project for Qoros, a new automotive brand by Chery Automobile Co. and Quantum LLC, a subsidiary of Israel Corporation.</description><pubDate>Wed, 23 May 2012 08:23:36 GMT</pubDate></item>
<item><title>Labbrand Sponsors ESOMAR Asia Pacific 2012 in Shanghai China</title>
<link>https://www.prlog.org/11858493-labbrand-sponsors-esomar-asia-pacific-2012-in-shanghai-china.html</link>
<description>On April 15th – 17th 2012, Labbrand sponsored and attended ESOMAR’s Asia Pacific 2012 research conference in Shanghai, China.</description><pubDate>Wed, 25 Apr 2012 08:58:23 GMT</pubDate></item>
<item><title>Labbrand Creates Chinese Brand Name for Brioche Dorée</title>
<link>https://www.prlog.org/11818667-labbrand-creates-chinese-brand-name-for-brioche-dore.html</link>
<description>Labbrand is proud to announce the completion of a Chinese brand name creation project for Brioche Dorée, a well-known French bakery-café.</description><pubDate>Thu, 08 Mar 2012 02:47:38 GMT</pubDate></item>
<item><title>Labbrand President Vladimir Djurovic Interviewed by Le Monde on Chinese Brand Names</title>
<link>https://www.prlog.org/11775199-labbrand-president-vladimir-djurovic-interviewed-by-le-monde-on-chinese-brand-names.html</link>
<description>Labbrand President Vladimir Djurovic was interviewed by prominent French newspaper Le Monde regarding foreign brands’ Chinese names.</description><pubDate>Wed, 18 Jan 2012 07:41:34 GMT</pubDate></item>
<item><title>Labbrand Interviewed by WGSN on Digital Luxury Marketing in China</title>
<link>https://www.prlog.org/11774987-labbrand-interviewed-by-wgsn-on-digital-luxury-marketing-in-china.html</link>
<description>Labbrand Vice General Manager Denise Sabet was interviewed by WGSN regarding digital luxury marketing in China.</description><pubDate>Wed, 18 Jan 2012 02:26:00 GMT</pubDate></item>
<item><title>Labbrand President Vladimir Djurovic Interviewed by AméricaEconomía on Brand Strategy in China</title>
<link>https://www.prlog.org/11774982-labbrand-president-vladimir-djurovic-interviewed-by-amricaeconoma-on-brand-strategy-in-china.html</link>
<description>Labbrand President Vladimir Djurovic has been interviewed by Latin American magazine AméricaEconomía on branding strategy in China.</description><pubDate>Wed, 18 Jan 2012 02:15:37 GMT</pubDate></item>
<item><title>Labbrand Creates Chinese Brand Name for Marvel</title>
<link>https://www.prlog.org/11698820-labbrand-creates-chinese-brand-name-for-marvel.html</link>
<description>Labbrand is proud to announce the completion of a Chinese brand name creation project for Marvel, one of the most famous character-based entertainment brands in the world.</description><pubDate>Thu, 05 Jan 2012 02:44:27 GMT</pubDate></item>
<item><title>Labbrand and Nombra Create Chinese Brand Name for SEAT</title>
<link>https://www.prlog.org/11740944-labbrand-and-nombra-create-chinese-brand-name-for-seat.html</link>
<description>Labbrand and Nombra are proud to announce the completion of a Chinese brand name creation project for SEAT, a Spanish automotive brand with more than 60 years of history.</description><pubDate>Mon, 05 Dec 2011 06:41:15 GMT</pubDate></item>
<item><title>Labbrand Attends ESOMAR Qualitative 2011 in Vienna</title>
<link>https://www.prlog.org/11738150-labbrand-attends-esomar-qualitative-2011-in-vienna.html</link>
<description>On November 13-15, 2011, Labbrand attended ESOMAR’s annual Qualitative research conference in Vienna, Austria.</description><pubDate>Thu, 01 Dec 2011 07:18:21 GMT</pubDate></item>
<item><title>Labbrand Interviewed by New York Times on Brand Names in China</title>
<link>https://www.prlog.org/11731559-labbrand-interviewed-by-new-york-times-on-brand-names-in-china.html</link>
<description>Labbrand was featured in the New York Times regarding Chinese brand names of foreign companies in China.</description><pubDate>Wed, 23 Nov 2011 03:14:26 GMT</pubDate></item>
<item><title>Labbrand Develops Chinese Tagline for VESTAS</title>
<link>https://www.prlog.org/10937596-labbrand-develops-chinese-tagline-for-vestas.html</link>
<description>Labbrand is proud to announce the completion of a Chinese tagline project for VESTAS, the largest player in the international wind energy industry.</description><pubDate>Mon, 20 Sep 2010 06:26:53 GMT</pubDate></item>
<item><title>Labbrand Launches Beijing Office</title>
<link>https://www.prlog.org/10912646-labbrand-launches-beijing-office.html</link>
<description>Labbrand is proud to announce the launch of their Beijing office in August 2010.</description><pubDate>Tue, 07 Sep 2010 03:51:54 GMT</pubDate></item>
<item><title>Labbrand Re-designs BERNARD CONTROLS Chinese Brand Logo</title>
<link>https://www.prlog.org/10826278-labbrand-re-designs-bernard-controls-chinese-brand-logo.html</link>
<description>Labbrand is proud to introduce the new design for Bernard Controls’ Chinese brand logo.</description><pubDate>Fri, 30 Jul 2010 04:33:40 GMT</pubDate></item>
<item><title>Labbrand Presents at Fast Fashion Event in Shanghai, China</title>
<link>https://www.prlog.org/10666652-labbrand-presents-at-fast-fashion-event-in-shanghai-china.html</link>
<description>On March 26th, Amanda Liu, Labbrand Senior Consultant, presented at an event called “Fast Fashion in China” hosted by the China Economic Review.</description><pubDate>Fri, 07 May 2010 07:56:16 GMT</pubDate></item>
<item><title>Labbrand Sponsors Pharmaceutical Branding Event in Shanghai, China</title>
<link>https://www.prlog.org/10666555-labbrand-sponsors-pharmaceutical-branding-event-in-shanghai-china.html</link>
<description>On March 22nd and 23rd, Labbrand participated in “Winning Pharmaceutical Product Marketing &amp; Branding Strategy”, held in Shanghai, China.</description><pubDate>Fri, 07 May 2010 07:04:20 GMT</pubDate></item>
<item><title>Labbrand creates Chinese Name, English Name, Slogan and Visual Identity for new paint brand by BASF</title>
<link>https://www.prlog.org/10514981-labbrand-creates-chinese-name-english-name-slogan-and-visual-identity-for-new-paint-brand-by-basf.html</link>
<description>Labbrand is proud to announce the completion of a brand identity creation project for BASF in China.</description><pubDate>Tue, 02 Feb 2010 07:10:40 GMT</pubDate></item>
<item><title>Labbrand Attends BASF’s Launch of NORBIN™ Brand</title>
<link>https://www.prlog.org/10514973-labbrand-attends-basfs-launch-of-norbin-brand.html</link>
<description>On December 18, 2009, Vladimir Djurovic, Managing Director of Labbrand, and Amanda Liu, Labbrand Senior Consultant, participated in the brand launch of NORBIN™ in Shanghai.</description><pubDate>Tue, 02 Feb 2010 07:07:10 GMT</pubDate></item>
<item><title>Labbrand Creates Chinese Name and Rejuvenates Visual Identity for Roquette’s NUTRIOSE®</title>
<link>https://www.prlog.org/10416100-labbrand-creates-chinese-name-and-rejuvenates-visual-identity-for-roquettes-nutriose.html</link>
<description>Labbrand is proud to announce the creation of NUTRIOSE® Chinese name and rejuvenated visual identity.</description><pubDate>Tue, 17 Nov 2009 03:56:08 GMT</pubDate></item>
<item><title>Labbrand Creates Chinese Name, Slogan, and Visual Identity for SweetPearl™</title>
<link>https://www.prlog.org/10329000-labbrand-creates-chinese-name-slogan-and-visual-identity-for-sweetpearl.html</link>
<description>Labbrand created SweetPearl’s Chinese name, 享怡甜 (xiǎngyítián), adapted its Chinese slogan from the English version, and rejuvenated the brand’s visual identity system.</description><pubDate>Wed, 02 Sep 2009 04:31:01 GMT</pubDate></item>
<item><title>Labbrand Creates Wine Retail Chain Brand Names and Visual Identity for Torres (China)</title>
<link>https://www.prlog.org/10312819-labbrand-creates-wine-retail-chain-brand-names-and-visual-identity-for-torres-china.html</link>
<description>Labbrand is proud to announce the completion of a brand identity creation project with Spanish wine company Torres for their new brand Everwines.</description><pubDate>Tue, 18 Aug 2009 04:10:27 GMT</pubDate></item>
<item><title>Vladimir Djurovic Interviewed on Le Petit Journal TV</title>
<link>https://www.prlog.org/10258968-vladimir-djurovic-interviewed-on-le-petit-journal-tv.html</link>
<description>Vladimir Djurovic, the founder and Managing Director of Labbrand, was interviewed on Le Petite Journal TV.</description><pubDate>Tue, 16 Jun 2009 07:50:32 GMT</pubDate></item>
<item><title>Baoli Brand Strategy and Visual Identity Rejuvenation</title>
<link>https://www.prlog.org/10258953-baoli-brand-strategy-and-visual-identity-rejuvenation.html</link>
<description>Labbrand recently assisted Baoli, a forklift company, to rejuvenate their brand strategy and visual identity.</description><pubDate>Tue, 16 Jun 2009 07:28:59 GMT</pubDate></item>
<item><title>Bureau Veritas Releases New Chinese Brand Name</title>
<link>https://www.prlog.org/10200800-bureau-veritas-releases-new-chinese-brand-name.html</link>
<description>Labbrand announces the release of Bureau Veritas Chinese brand name, 必维 [bì wéi]。</description><pubDate>Wed, 18 Mar 2009 10:28:27 GMT</pubDate></item>
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