MVS Mailers

Communication occurs almost exclusively on the reading and listening side.

Digital marketing, design and printing… Avoid drab, go for the grab!

The Art and Science of Measurement, Testing and Analytics in Direct Mail.

MVS Mailers explains why the “true marketer” already has the gift of motivation.

Some words attract more attention than others. Words such as: You, Save, Act Now, Guarantee, Discovery, Exclusive, Powerful, Results, Bonus, Compare, Proven, Safety.

Direct marketing is all about response. Prior to social media entering the direct marketer’s domain, direct mail was used by many to get the greatest response possible. There are thousands of books and white papers on the use of direct marketing.

At a meeting with a potential new customer, how would you answer this question? “Tell me about your customer service.”

Do you listen to your customers when they speak with their data?

Designing for direct mail is a combination of words and images. They each are quite different things and can interact in unpredictable ways.

A new home has hardwood floors. That is a feature. A benefit of hardwood floors is they last longer, increasing the resale value of the home. In actuality, that’s two benefits for the price of one feature.