MyJoyToys

Independent UK founder Kelly Rowntree receives international recognition for MyJoyToys, the pioneering company behind Emotionally Safe Intimacy and nine industry firsts.

UK-based MyJoyToys recognised for its pioneering approach to combining sexual wellness with mental health, emotional wellbeing and trauma-informed support

Customers can now choose between a flexible monthly subscription or a one-time purchase, while enjoying eight complimentary introductory messages to experience the AI before committing.

A connected monthly support loop combining subscription boxes, AI companions and emotional analytics

Following IT Brand Pulse market recognition, the globally verified mental-health-led adult platform expands into structured emotional intelligence infrastructure.

Analyst feature highlights emerging category of emotional-support AI within adult ecommerce

MyJoyToys founder Kelly shares the personal journey behind seven global industry-first milestones in mental-health-focused adult retail

Customers can now design their own private mental-health companion, built exclusively for them by Kelly

Designed, developed and launched independently by the MyJoyToys founder, the new forum prioritises safety, moderation and protected peer-support conversations.

Built by one woman without investors or staff, MyJoyToys continues pioneering change in the adult industry with identity-support apparel designed to challenge stigma and reshape expectations across the sector.