North American Society for Sport Management

Previous research in the realm of professional sports has largely embraced the team sport context, to the exclusion of individualistic sports.

Companies, organizations, and governments often sponsor sport events and activities that help them to develop and communicate their sense of social responsibility.

As teams alter and change their logos more often then ever before, questions arise about the possible impact redesigned logos may have on the team's bottom line.

What’s In A Name? Study Finds Renaming of Stadium Angers Fans And Reduces Team Distinctiveness

Sport researchers explore conflicts between individuals and organizations