Onesixtyfourth

Marketers need to address this still-powerful cohort’s hopes and fears

Young consumers want relationships with brands they can touch and interact with in their lives

Lessons learned from the Facebook, Obama and ‘Sandy’ brands

Ease of use and customer service attracts younger consumers, but concerns linger about the company’s business practices

What can marketers learn from Google? Give power to the consumer

Rethinking the impact of technology, pressure from Boomer parents, and worries about spontaneity, success and peer groups