Outsell, Inc.

Outsell, Inc., the world's only research and advisory firm focused on media, information, and technology, today announced publication of a new report, Account Based Marketing Takes B2B Media Beyond Lead Generation.

Report predicts new industry data model to disrupt legacy of information inefficiencies

Video provides strong end-user engagement and contributes to improved learning outcomes. Users increasingly expect high-quality video within learning resources, and solutions providers must step up to the plate.

Marketers' response to ad blocking also plays out differently among marketing clouds and tools implemented

US K-12 testing and assessment has gone, and is still undergoing, immense change, opening up opportunities for technology-driven solutions from the large incumbent players and those who are newer to the space.

Data Shows Libraries Still a Strong Presence Despite Economic Headwinds

The Clinical Decision Support (CDS) market continues to define itself as increasingly sophisticated technology and a growing base of clinical information combine to support decision-making at the point of care.

Report provides an updated profile of the global standards publications market, its size, structure and growth profile.

Mobile Now the Third Highest Spending Category, Agency Use on the Rise, as Marketers Take Steps to Address Ad Blocking.

Report examines the growth of legal marketplace websites and marketing trends among law firms.