Perfect Balance Marketing

The latest fitness craze to hit the UK has come to Cornwall, thanks to a dance production company near St Austell.

As part of Perfect Balance Marketing’s series on seasonal trends, this article looks ahead to what May has in store, and gives you a few ideas to use today to start planning your seasonal promotional activities.

What’s the best way to make money online? 10 years ago you just needed a web address where you could publish the contents of your product brochure. But with more new websites every day, now you need more than just a site.

Toy Story 3 broke records when it took $1billion in the box office – it has nostalgia, comedy, lovable characters & suspense - it also had a team of social media experts behind its launch helping it become the most successful animated film ever.

Tesco, Boots, Thorntons, Mothercare - they all have large budgets and teams of marketers who plan campaigns throughout the year to tie in with public holidays, the seasons and buying habits of customers. Here are some suggestions for your business.

blog (blσg): A shared on-line journal where people can post diary entries about their personal experiences and hobbies; “postings on a blog are usually in chronological order” Follow this simple guide and get yours in just a couple of hours.....

What’s the most important element of your marketing plan? 1/4 page advertisement in the newspaper? 20 second commercial on local radio? 40 foot billboard outside the train station? Or is it the content that you publish on-line, every week?

One of the most talked about parts of a marketing plan is the internet.

Does Cheryl Cole endorse your handmade soaps? Has your wedding business changed someone’s life? Is your latest product going to change the world?

And what to do about it. Running a small business is a 24 hour job. It can be difficult to prioritise tasks and focus on the things on your to-do list that will bring the best results to the business.