Pure Florida Group

The owners of longtime local water attraction company Pure Naples have established a new parent company - Pure Florida.

Pure Florida has joined VISIT FLORIDA and the Florida Fish and Wildlife Commission (FWC) for ‘Celebrate Fishing Month’ this June.

Pure Fort Myers is offering a special three-hour cruise to Picnic Island on Saturday, June 27.

Pure Florida will be honoring the men and woman who have served our country this Memorial Day. On Monday, May 25, veterans are cruising free at both Pure Fort Myers and Pure Naples locations.

Pure Florida, Southwest Florida’s premier water attraction for family fun and thrills, is excited to announce new cruises and special offers coming in May.

Local Water Attraction Pure Fort Myers Brings Music, Art and Wine On the Water

Pure Florida has hired Barbara ‘Barb’ Fredrick as Vice President of Development for their Naples headquartered video production company, Pure Image Productions. In this role, Fredrick will be working hands-on with a veteran film and TV crew.

Beginning March 1, Pure Fort Myers will offer boat rentals and fishing charters out of The Marina at Edison Ford in downtown Fort Myers.

Certified Naturalists and Guests Seeing Manatee and Other Seasonal Wildlife

Pure Florida Group Offers Romantic Sunset Cruise in Fort Myers on the Caloosahatchee River