Simba Information

"Global Tax, Accounting & Business Publishing 2013-2014" revealed that online services grew to 5.1% to $3 billion in 2012, representing 43% of the entire market, pushing the book category into second place for the first time with 38.7% of the market.

"Mathematics/STEM Market, K-12: Teaching Methods, Traditional Materials Used and Needed, and Market Size" strongly suggests there has been a dramatic shift to digital in K-12 schools which can be documented starting in earnest in 2009.

Simba estimates three out of four Kindle Fire owners use e-books, which makes owners of that tablet more engaged with digital book content than iPad owners as Simba has consistently found that about half of all iPad owners aren’t e-book users.

Simba Information and Education Market Research (EMR), a research firm providing key market intelligence on the U.S. K-12 publishing market, have entered into an agreement whereby EMR will merge with Simba’s Education Group.

According to Simba Information, 57% of adults read at least one paperback in 2012 and 22% read an e-book, which represents an increase of 3% and 5%, respectively, over the 2011 findings.

Simba Information found that 1 in 4 adults who have used a Kindle to read an e-book in the last three months have also bought at least one book at an independent, local or used bookstore, and more than 1 in 5 have used a chain bookstore.

Simba Information, the market research firm specializing in publishing and media, has released the fifth edition of its Trade E-Book Publishing report series, which has closely followed the digital book market since 2009.

The market for K-12 online courses has been growing at a double-digit rate annually for the last several years.

Business information market sales grew an estimated 5.1% to $54.4 billion, up from 4.6% growth in 2011. This market consistently grew above 6% annually in the years prior to the global economic calamity in 2008.

Student usage of mobile technology for educational purposes has been piloted with resounding success in the past three years, notably increasing student engagement and raising test scores.