M&M Products Company

The everyday woman is an expert in her own right, so Sofn’free has launched the “You Be The Expert” contest, awarding two winners space on the Sofn'free GroHealthy website, its YouTube channel and Facebook. Prizes too.

A common hair blunder among women with thick, textured hair is failing to wash it often enough. The introduction of Sofn'free GroHealthy's new sulfate-free moisturizing shampoo gives the company the opportunity to set the record straight.

Sofn'free, a brand with 30 years of experience in the ethnic hair-care category, has created its first online series of how-to videos, offering professional guidance on common hair concerns among African-American women.

Sofn'free GroHealthy hair-care treatments enter the mass market with an infusion of Omega-3 to help rebuild, strengthen and protect hair from within. Its source for Omega-3 oil is uncommon: cold-pressed from the Sacha Inchi nut of Peru.