TNS (Taylor Nelson Sofres)

TNS has appointed Ian Stewart as Regional Director of Youth for the Asia Pacific Middle East & Africa Region (AP MEA).

When asked to choose the single most important factor in their next purchase, 32% of Chinese consumers chose Content and Applications as their first choice, narrowly behind handset brand (41%) and well ahead of the brand of network provider (3%).

Top advertising industry publication, Media in conjunction with world leading market insight company, TNS, has today released Asia’s Top 1,000 Brands’ for 2009.