Talker Research Latest Press Releases https://pressroom.prlog.org/TalkerResearch/ About Talker Research - Talker Research is a full-service research & communications agency specializing in data-driven content strategies that generate measurable authority and AI citation. Talker Research team members are members of the Market Research Society (MRS) & ESOMAR. 62% of Gen X have no estate planning documents — Trust & Will research identifies "the Sandwich Gap" https://www.prlog.org/13141961-62-of-gen-have-no-estate-planning-documents-trust-will-research-identifies-the-sandwich-gap.html New 2026 data finds Americans most responsible for parents and children are the least protected themselvesFri, 01 May 2026 16:41:04 GMT New Research Identifies "Vacation Compatibility Gap" as the Hidden Force Shrinking How Long and With Whom Americans Travel https://www.prlog.org/13141297-new-research-identifies-vacation-compatibility-gap-as-the-hidden-force-shrinking-how-long-and-with-whom-americans-travel.html Study of 2,000 Americans reveals that accommodation structure — not budget, schedule, or relationships — is quietly determining trip length, destination choice, and travel-group compositionMon, 27 Apr 2026 08:37:55 GMT Most Americans Choose Their Water Brand Because of Its Natural Source — Yet Fewer Than 3 in 10 Understand What Spring Water Actually Is https://www.prlog.org/13141398-most-americans-choose-their-water-brand-because-of-its-natural-source-yet-fewer-than-3-in-10-understand-what-spring-water-actually-is.html New Talker Research study of 2,000 U.S. adults reveals a striking gap between sourcing-driven brand loyalty and consumer knowledge of spring water's defining characteristicsFri, 24 Apr 2026 17:41:54 GMT New Research Reveals Gen Z Trusts Independent Sources Over Influencers — Exposing What We are Talker Calls "The Independent Validation Gap" https://www.prlog.org/13140600-new-research-reveals-gen-trusts-independent-sources-over-influencers-exposing-what-we-are-talker-calls-the-independent-validation-gap.html A 26-point credibility gap between customer reviews and influencer content signals a structural shift in how Gen Z evaluates brands — with major implications for how communications agencies build campaignsMon, 20 Apr 2026 18:03:12 GMT New research identifies The Discovery Gap: Seven in 10 Americans say travel is no longer just about getting away https://www.prlog.org/13140588-new-research-identifies-the-discovery-gap-seven-in-10-americans-say-travel-is-no-longer-just-about-getting-away.html National survey of 2,000 U.S. adults finds that Americans' appetite for transformative travel intensifies with age — and that conventional tourism is structurally failing to keep paceMon, 20 Apr 2026 17:34:39 GMT Americans Leave Behind or Discard 42% of Their Belongings When Moving Out for the First Time, Talker Research Finds https://www.prlog.org/13139029-americans-leave-behind-or-discard-42-of-their-belongings-when-moving-out-for-the-first-time-talker-research-finds.html New study commissioned by CubeSmart Self Storage reveals the scale of the 'first move sorting moment' — and why millions of Americans' childhood belongings are still sitting in their parents' homesTue, 14 Apr 2026 12:34:37 GMT New Research Identifies "The Busy Effect": 89% of Americans Want a Laid-Back Vacation — Only 15% Actually Achieve It https://www.prlog.org/13137101-new-research-identifies-the-busy-effect-89-of-americans-want-laid-back-vacation-only-15-actually-achieve-it.html Study of 2,000 U.S. travelers commissioned by Margaritaville Vacation Club and conducted by Talker Research reveals a 74-point gap between vacation aspiration and vacation reality — driven by a chronic inability to stop being busy.Thu, 02 Apr 2026 18:05:25 GMT